https://www.bbc.co.uk/bitesize/guides/z2whsg8/revision/2
Many candidates could identify the use of statistics e.g. ’50 different languages’, ’73 per cent...disadvantaged’, positive language e.g. ‘prestigious’, ‘outstanding’ and the capitalization of EVERY. Some identified techniques like the use of statistics to show how disadvantaged the students were, but gave a generic answer like ‘this adds credibility’ instead of specifically linking it to the question’s focus, i.e. ‘this makes the students’ achievements even more impressive’
Authoritative voice
the use of capitals
M - Metaphors and Similes
Metaphors and Similes are language techniques often used to persuade, or create vivid imagery. Metaphors are used to describe something which are symbolic of something – examples include ‘The snow is a white blanket’ or ‘Her long hair was a flowing golden river’. Similes are used to describe something which is like something else, for example ‘her hair was red like fire’.
R - Rhetorical Question
Rhetorical questions are questions which do not require an answer. These are often used for dramatic effect and irony as they are posed to make a point, or because the answer would be too obvious to be worth stating. An example would be ‘can you imagine that?’ or ‘is this a joke?
S – Specialist Terms
Specialist terms are specific vocabulary used by experts regarding their chosen topic. For example, a text about building may include terms such as construction, builder, concrete.
F – Formality of tone
It’s important to try and assess the formality of tone within a text, as this can often help us work out its purpose and intended audience. For example, a letter to an important person may be written in a formal manner addressed ‘Dear Sir or Madam’, where as a text with a more informal tone may contain slang language and less formal vocabulary.
O – Opening and Title
It’s important to look at the beginning of a text, including the title. This often contains lots of information about the text – how are they trying to grab the reader’s initial attention at the start?
R – Rule of three / tricolon
The rule of three is a language technique which is often used to persuade or argue. It includes repeating similar terms and synonyms (words which have the same meaning) to emphasise the writer’s point. For example, a complaint letter may describe the building as ‘dirty, gross and unclean’.
L – Language
When looking at the type of language used, it is important to discuss whether the author is writing in an imperative, declarative or interrogative way. Are they seeking to explain, instruct or question ? It’s also useful to pick out specific word types that they use such as adjectives, adverbs, and verbs.
A – Alliteration
Alliteration is the use of words with the same first letter, often used for persuasion. For example a children’s book may exclaim: ‘Amazing Anthony the angry ant ate all the apples’
P – Person and Pronouns
When first approaching a text, it is important to analyse the person and pronouns used. Are they using first-person such as ‘I’ or ‘me’ or is it being described from an external narrator who is using the third person to describe the character’s actions such as ‘he’, ‘she’ or ‘they’. Determining the person will be helpful in analysing the purpose of the text and its intended audience